I turn fragmented marketing into cohesive growth engines
Dynamic marketing executive with 20+ years leading digital strategy, brand development, and customer engagement across health, wellness, and nutrition industries. I build authentic, purpose-driven brands through data-driven storytelling, customer journey design, and omni-channel campaigns that turn insights into measurable growth.
Executive Snapshot
A proven track record of turning marketing complexity into scalable, measurable growth systems.
Industries Served
Scope of Responsibility
Strategy
- •Digital Marketing Strategy
- •Brand Development & Positioning
- •Customer Journey Mapping
Execution
- •Social Media Ecosystems
- •Multi-Channel Campaigns
- •Content Creation & Storytelling
Systems
- •CRM Optimization (HubSpot, Monday.com)
- •Data Analytics & Performance
- •AI Business Intelligence
What I Actually Do
With 20+ years building brands in health, wellness, and nutrition—and leading B2B and B2C marketing across diverse industries—I turn marketing chaos into strategic advantage.
Growth Strategy & ICP Architecture
Most companies waste resources marketing to everyone instead of someone.
I define razor-sharp ideal customer profiles and build growth strategies that compound over time.
Focused acquisition, higher LTV, and marketing that actually drives pipeline.
Direct Response & Funnel Design
Beautiful brands that don't convert. Creative campaigns that don't close.
I architect high-conversion funnels that blend persuasion psychology with performance data.
Measurable ROI, predictable customer acquisition, and scalable revenue systems.
AI & Automation Systems
Teams drowning in manual work. AI implementations that solve nothing.
I deploy AI as strategic leverage—automating workflows, enhancing decision-making, and scaling intelligence.
10x productivity gains, real-time insights, and competitive advantage through technology.
Analytics, Dashboards & Decision Infrastructure
Data everywhere. Clarity nowhere. Decisions made on gut feel instead of evidence.
I build founder-level dashboards that turn raw data into actionable intelligence.
Confidence in every decision, faster iteration cycles, and measurable accountability.
Brand + Performance Alignment
Brand and performance teams operating in silos, optimizing for different goals.
I align brand equity with performance marketing to create compounding growth systems.
Unified messaging, efficient spend, and marketing that builds long-term value.
Executive Advisory & Fractional Leadership
Founders and executives need strategic guidance without full-time overhead.
I embed as a fractional CMO—thinking like an executive, acting like an operator, building like a systems architect.
Strategic clarity, execution velocity, and a marketing engine that scales with the business.
Executive Portfolio
Outcomes over aesthetics. Every project tells a story of transformation, measurement, and strategic impact.
Healthcare SaaS Platform Redesign
Multi-Channel Direct Response Campaign
Executive Marketing Intelligence Dashboard
B2B Rebrand & Positioning Strategy
AI-Powered Content Workflow System
Product Launch Campaign
Browse websites, photography, and graphic design work
AI & Systems Leadership
AI is leverage. Automation is intelligence. Systems are competitive advantage. Here's how I separate signal from noise.
AI Strategy & Implementation
I don't chase AI trends—I deploy AI where it creates measurable leverage. From custom GPT workflows to automated decision systems, I build intelligence infrastructure that scales.
- →Custom ChatGPT-powered content workflows
- →Automated lead scoring with predictive analytics
- →AI-driven personalization engines
Automation & Intelligence Stack
Marketing automation that actually works. I design systems that eliminate manual work, improve accuracy, and free teams to focus on strategy instead of execution.
- →Multi-channel campaign automation
- →Data pipeline orchestration
- →Workflow optimization across marketing stack
Custom Dashboards & Integrations
Real-time visibility into what matters. I build decision dashboards that connect disparate systems and surface actionable insights—not vanity metrics.
- →Executive marketing intelligence dashboards
- →Revenue attribution modeling
- →Real-time performance monitoring
What Separates Me From the Rest
Fractional CMO Experience
I embed inside leadership teams as a fractional CMO—bringing executive-level strategic thinking with hands-on operational execution.
How I Operate
Think Like an Executive
I operate at the strategic level—defining growth priorities, aligning marketing with business objectives, and making decisions that compound over quarters, not just campaigns.
Act Like an Operator
Strategy without execution is just theory. I roll up my sleeves, build the systems, train the teams, and ensure plans become reality.
Build Like a Systems Architect
I don't create dependencies—I create infrastructure. Dashboards, workflows, and processes that work with or without me.
What I Bring to Leadership Teams
Ideal For
Career Timeline
20+ years of progressive marketing leadership—from specialist to executive, from execution to strategy.
Head of Marketing / Fractional CMO
- •Lead strategic marketing initiatives for diverse industries including health, wellness, and nutrition brands
- •Built comprehensive social media ecosystems across Meta, LinkedIn, and Google platforms with content calendars and influencer partnerships
- •Delivered content pillars and wellness-driven social campaigns that increased brand engagement by 45% and improved lead quality for B2C clients
- •Designed persona-based customer journeys aligning brand storytelling with motivations, pain points, and wellness goals
- •Optimized omni-channel engagement strategies using HubSpot and Monday.com to track lead behavior and conversion touchpoints
- •Developed multi-channel content strategies integrating video, paid ads, and educational wellness resources to strengthen brand authority
VP of Sales & Marketing
- •Directed brand leadership and omni-channel marketing strategy across three brands; achieved 80% YOY sales growth in a down market
- •Oversaw marketing, sales, and customer experience teams; restructured CX to reduce churn and improve client retention
- •Led digital transformation initiative modernizing marketing operations and technology stack for established distribution company
- •Aligned sales and marketing strategies through cross-functional team leadership and data-driven decision making
Divisional Director of Sales & Marketing
- •Managed divisional marketing strategy and execution across multiple healthcare facilities
- •Led integrated campaigns combining digital and traditional marketing channels to drive occupancy rates
- •Developed sales enablement initiatives that improved conversion rates and census growth
- •Coordinated with operations teams to ensure marketing aligned with service delivery and compliance requirements
National Marketing Director
- •Spearheaded national marketing initiatives and strategic planning for diverse client portfolio spanning B2B and B2C sectors
- •Developed and executed multi-channel campaigns integrating paid media, social platforms, and influencer partnerships
- •Led cross-functional teams managing creative, media, and analytics functions for major brand clients
- •Built long-term client relationships and consulted on growth strategy across various industries
Director of Sales & Marketing
- •Established foundational marketing and sales leadership in healthcare sector
- •Built integrated sales and marketing systems for long-term care facilities driving census growth
- •Managed community engagement programs and relationship building initiatives
- •Developed expertise in healthcare marketing compliance and regulatory navigation
Advisory & Mentorship
Thought Leadership
Essays and insights on marketing strategy, AI systems, decision-making, and building sustainable growth engines.
AI in Marketing: Leverage, Not Hype
Most companies are using AI wrong. Here's how to deploy AI as strategic leverage instead of expensive novelty.
The Founder's Guide to Marketing Intelligence
How to build dashboards that turn data chaos into decision clarity—without becoming a data scientist.
Brand vs. Performance: A False Dichotomy
Why the best marketing teams don't choose between brand and performance—they architect systems where both compound.
Systems Thinking for Marketing Leaders
Moving from campaign thinking to systems thinking: how to build marketing engines that scale without you.
Speaking & Media
Let's build something remarkable
Looking for strategic marketing leadership? Let's explore how we can work together.
Connect with me